CSafe Global

At the heart.

Brand Strategy, Positioning, Naming, Logo, Identity System, Creative Direction, Photography, UX/UI Design, Signage & Environment, Packaging

Photography & Video

Derrick Brady @bcookmedia

CSafe Global was founded to prevent the spoilage of life-saving biologics, vaccines and medicines. Most notably, their work developing cold-chain storage and shipping solutions during the COVID-19 pandemic was crucial to successful delivery and administration of vaccines and test kits globally. We harnessed that purpose for CSafe during their acquisition of Softbox Systems, uncovering shared tenets and cultural values through a Brand Discovery process, then crafting a creative platform that goes beyond technical specifications to focus on what matters – patients in need and employees who care.

The Inspiration

CSafe is a central, critical part of the cold-chain, ensuring life-saving treatments are delivered worldwide.

The Concept

“At the Heart.”

Crafting a Brand with Heart

The world of cold-chain logistics can get caught up in a race of technical specifications and feats of engineering. CSafe wanted to bring their core purpose back to the forefront – humanity. We set out to create a holistic, vibrant brand that embodied both the precise nature of their business as well as the passion that drives why they are the industry leader.

OUTCOMES:

Bringing Warmth to the Cold Chain

CSafe’s merger with Softbox combined multiple product lines, technologies, marketing messages and workplace cultures. Working under the banner of “At the Heart,” we were able to create a unified logic for bringing all of these threads together, while also bringing them to life with an expressive design system.

OUTCOMES:

Creating a Digital Ecosystem

CSafe’s products epitomize the phrase “precious cargo.” We wanted people to feel 100% supported throughout their end-to-end customer journey. We created a user-friendly website, including an intuitive Product Finder experience to help people navigate the technically complex buying process. Then followed up with a “control tower” app that puts the visibility and power of CSafe’s tracking technology in the hands of users, allowing them to be certain their cargo is safe.