Change the stigma: 75% of girls are unprepared for their first period, and 43% of women say that the experience of their first period scared them. The Penny Pack helps parents create confident, ready girls through a personalized gift that helps teach a girl about her period before it starts.
We worked to create an e-learning platform that helps empower girls in an age-appropriate way, powered by content, videos, quizzes, and on-demand advice for girls from the Docs at Girlology.
The Penny Pack was included in the MoMA Design Store Design Innovations for Women Pop-Up exploring the evolution of everyday products conceived to improve and enrich the lives of women through good design.
The Penny Pack is full of helpful information for girls and their parents, but it’s more than just a fount of knowledge. We wanted The Penny Pack to come alive and feel like a personalized best friend, helping to destigmatize learning and talking about periods.
