Golf is better with friends. It’s even better when friends recommend other friends who share the same values and competitive spirit. Thus, Friend of a Friend Golf Association was born – a member-curated social club featuring yearly trips and events. We created the Friend of a Friend lifestyle brand to capture the culture of good-natured fun, sharp competition, and aspirational luxury of golfing with your friends. This is a brand designed to be at home at the clubhouse, the club, or simply just around the house.
The FOAF brand grew organically from a group of friends who took competition – but not themselves – seriously. The visual universe of multiple characters, logos, and expressions radiates this kind of personality through combining familiar forms with a sense of irreverent fun.
Sometimes the best part of golf is not the golf – especially when you’re on a second attempt out of a bunker. Looking good with the latest gear, a good coffee before a round, a cold beer after (or during) 18 holes can make you feel connected to the game, especially when shared with friends.
FOAF takes the yearly golf trip to the next level with curated events, exclusive access, and professional grade competition. One-off branding and exclusive colorways highlight the special nature of these events.
