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Catching On

Published June 26th, 2007 in Emergence, Branding, Non-Profit Branding and Aesthetics.

Great article on the shift towards emergence in branding.

It?s official. The age of the static brand is coming to an end. Organisations, companies, institutions, even charities are realizing that having identity schemes that ?flex? and adapt to circumstances are more appropriate in the multi-channel, multi-lingual world that brands now inhabit.

Over-controlled brands are starting to look stiff and old-fashioned, but not all clients (and certainly not all design companies) have yet woken up to this latest shift.

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