Causing a Stir at EMERGENCE

Causing a Stir

Published June 8th, 2007 in Emergence, Branding, Aesthetics and Ambiguity.

The London 2012 official logo was unveiled about a week ago and has caused quite the commotion. Most reactions have been negative, many verging on being violently so. Some are calling for its immediate withdrawal, while others are certifying it as a failure…5 years before it will be able to show any success.

I can see where the detractors are coming from - it is a major departure. However, I feel that there is a great deal of short-sightedness and reactionary thinking going on. Why am I sticking up for this design? Because of this one short paragraph in the brand mission statement that I think everyone dismissed as meaningless fluff:

“The new emblem is dynamic, modern and flexible. It will work with new technology and across traditional and new media networks.”

The Olympics already has a logo - the 5 rings - that is instantly recognizable and crosses all linguistic and cultural barriers. It is fixed, unmatched and untouchable. A steadfast rock. Conversely, the London 2012 logo looks like a frenetic Keith Haring figure (see the pink one on the right, below) - ambiguous, vague, and meant to change and adapt. It is pure attitude and personality.

Keith Haring

I have the feeling that this “icon of the games” is just the tip of the iceberg, and that it’s real value will emerge through the branding system. Given the history and ethos at Wolf-Olins, it is a very real possibility that the logo will take on an entirely different purpose and not behave like a traditional logo at all. Instead I can see it being a highly adaptable, emergent vehicle for the spirit of the games.

My prediction is that this branding system will grow on people and continue to evolve as 2012 draws near.

0 Responses to “Causing a Stir”

Feed for this Entry Trackback Address

No Comments

Leave a Reply

Add to Technorati Favorites

Just by buy cs3 normal use the computer registry can become clogged with all kinds of data files and information that no longer belong there. Registry Easy buy acrobat 3d is not one of the better known registry repair programs but it is very underrated. If you buy dreamweaver cs3 install and uninstall a lot of software you may have to do it more often. A free buy vista home premium key scan is also available you can have a first hand look at the registry errors that are causing this particular problem. Your software buy windows vista india and applications may struggle to run correctly run or fail to open at all and you may begin to receive errors reported as registry errors. Unless you purchase windows xp 64 are a trained computer technician I do not recommend going into the registry and deleting or changing entries as you can end up causing your computer to stop functioning altogether if you are not careful. The product buy microsoft office 2007 product key online gets glowing reviews from authority sites such as Download. It is buy xp activation key always recommended that you try to stay away from free registry cleaners. But how buy windows 2000 license do you get this nasty virus off your system. Manual repair buy windows of the registry can cause even more problems if you don't know EXACTLY what you are doing. If something purchase vista oem goes wrong and you are unable to restore the registry then it can be very difficult or impossible to fix it. The first, buy windows xp activation key, reason why I think that you should buy Registry Easy is because it will provide an exhaustive scan that will not only fix problems with your PC registry but other errors such as DLL kernel and runtime. There are buy adobe illustrator canada essentially three main parts to this virus that must be removed. A better purchase windows embedded option than downloading SDFix would be to go ahead and invest the small of money needed to get your hands on top of the line full blown spyware removal software that will not only remove any spyware and adware threats that are lurking on your computer but that also includes real time protection that will block those threats before they ever get a chance to infect your computer in the first place. These files buy microsoft windows 2007 take up valuable space in your registry for no purpose and when the computer requires something from the registry it will be forced to search through all the data stored within the registry whether it is still relevant or not. Manual repair buy windows xp key of the registry can cause even more problems if you don't know EXACTLY what you are doing. Before we, purchase xp key, get to how to fix Internet Explorer freezing it is important to understand what causes it. The company buy adobe photoshop cs3 cheap that sells the physical product has to charge a significant amount to cover the expenses discussed above. The registry buy windows xp license online is an extremely sophisticated and sensitive area. So if buy microsoft windows xp professional you feel that your project and your team members are running in circles consider document version control software. For those buy microsoft office 2007 standard edition of us working in the computer security industry we knew it was only a matter of time. Projects cannot purchase adobe acrobat 8 be avoided especially if you want the company to deliver better services with a faster turn around time. the registry purchase win xp license becomes corrupt and disorganized. For most buy visual studio express people clearing out the registry every six months is a good enough. Traditional viruses buy microsoft office student attach themselves to existing applications or documents on your computer and their purpose is typically to wreak havoc with your PC server and/or local network. You will buy microsoft project professional 2007 be happier and your computer will be healthier.

There's a buy autocad 2006 small chance though it could harm your computer but it does help a lot of people with registry programs. You may buy windows 2008 datacenter also wonder how the best registry cleaners can be quite so cost effective but this is actually quite straightforward. Heck most purchase microsoft office word 2007 users aren't even sure what the registry is let alone how to fix it. Because it buy microsoft word student edition only targets a select group of malware infections SDFix will not do any good against 99% of the spyware infections that are out there. It requires buy cs4 for mac only a few quick steps to ensure that your information is safely protected. Make sure buy photoshop lightroom 2 you download software that can perform deep scans and detect files like DLL's and registry entries. It is purchase office 2007 license very specialized and meant to be used as a last resort against certain infections only. Tired of buy microsoft office suite 2003 Internet Explorer Freezing. With this buy win xp sp2 program you can safely remove Trojans horses harmful adware spyware dialers and worms and avoid the risk of losing your private information like credit card numbers passwords aso. � Run your (buying windows oem) disk defragmentation software. One of, buy vista business upgrade, those flaws is that at random times it seems to freeze up on you. However projects buy adobe acrobat 6 entail certain risks that managers are well aware of.