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Glen Carlson, MBA + BFA

STRATEGIC CREATIVE

Combining deep expertise at the intersection of technology, design and business to deliver meaningful value for world-class brands.

Email me, connect on LinkedIn
or download my resumé



Brand Strategy + Design

A connection. A premise or context. An instant understanding or “gut” feeling. The narrative. These are the elements that I consider when building a comprehensive brand that can effortlessly communicate and achieve business objectives.

What I Bring to the Table

  • 12+ years of brand building expertise
  • Award-winning visual design skills
  • Ability to bridge the gap between creativity and business
  • Concept-to-completion mindset


Technology Insight, UX/UI + Dev

Technology can be just a simple tool, or it can be a completely transformative platform for your business goals. It’s my mission to make sure that you’re not only getting the most out of current technology, but to answer the question “what if we…?”

What I Bring to the Table

  • 15+ years of front-end coding experience
  • UX, UI and information architecture process and execution
  • Up-to-date on current technologies and standards
  • Ability to architect solutions to complex problems and manage dev teams


Marketing Automation & Sales Enablement

What I Bring to the Table

  • 4+ years of marketing automation experience (Marketo, Hubspot, Salesforce CRM)
  • Marketo Certified Consultant
  • Content strategy and execution – infographics, microsites, eBooks, etc.
  • Able to envision and implement the entire nurture-to-sale journey
  • Can connect automation with content creation, web and visual design, buyer persona and messaging alignment
  • Experience with complex integrations, API development and platform extensions
  • Able to develop, evangelize and train on best practices

OTHERSKILLS


Demand Generation & Content

Content Strategy, Email Marketing, Direct Marketing, Lead Generation

Marketing Strategy

Campaign Design, Implementation and Analytics

Product & Service Design

Process & Systems Design, User Journey & Rodamapping, Storyboarding

Creative & Art Direction

Brainstorming, proposal, creative development and execution

Interactive Design (UX/UI)

User Experience, User Interface Design, Usability, Wireframing, User Testing

Web Development

Javascript, jQuery, PHP, HTML, CSS


GET IN TOUCH

Chapel Hill, North Carolina
hello@glencarlson.com
(602) 717-2217

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